About Us
The Intrinsic Asset Institute was established as a global professional organisation, to:
advocate for global growth in intrinsic asset knowledge
train and provide professional development for its members
provide professional recognition through membership tiers
Leadership
CEO - Mr Ian Fletcher
Ian is well-placed to be the Institute’s inaugural CEO, having worked in many senior government and private roles across intellectual property, trade policy and promotion, utility regulation and cyber security.
Most notably for The Institute, Ian was Comptroller-General of the UK Intellectual Property Office, where he also headed the G8 Group on Intellectual Property and Innovation. He also established the “Vancouver Group of UK, US, Canadian and Australian IP Offices.
In other roles, Ian is widely known in New Zealand for his role as Director of the GCSB, New Zealand’s cyber intelligence and defence agency. Between 2012 and 2015 he led the organisation through great change, including transforming its legislation and core focus to cyber defence initiatives.
He is an experienced organisational leader and diplomat, highly regarded for his organisational change management work. After leaving the GCSB, Ian was a founding partner in cyber security consultancy InPhySec Security Ltd, until its sale to Fujitsu at the end of 2022. InPhySec’s clients included the NZ Defence Force, Ministry of Foreign Affairs, NZ Police, and a significant number of major companies. He was also an early director of Humblebee Ltd (a synthetic biology startup company).
Ian Fletcher spent seven years with UK Trade & Investment (UKTI), over the turn of the century, culminating in his appointment as Managing Director, International, in 2005, running the global UK trade promotion network. From 2002 to 2004 he was Principal Private Secretary to the UK Cabinet Secretary and managed his office.
The Institute is also served by honorary and advisory boards.